Adobe Commerce Migration: Becker Shoes' Path to a Cloud-Based Future
Kinex Media migrated Becker Shoes from Magento Platform to Adobe Commerce Cloud, enhancing performance, preserving custom features, and enabling a faster, more seamless shopping experience.
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Becker Shoes
E-commerce Case Study
The Becker Shoes Legacy
For over 90 years, Becker Shoes has been a cornerstone in the footwear industry, offering unparalleled quality, comfort, and style. With a portfolio of over 120 brands, they’ve earned a reputation both online and offline as a trusted name in footwear. As the market evolves, Becker Shoes recognized the need to enhance both their online and offline presence to meet changing consumer expectations.
The objective was to create a seamless experience that merges the convenience of online shopping with the expertise and personalized service of their physical stores, driving growth in both realms and reinforcing their leadership in the competitive footwear market.
Challenges
01
Slow Site Speed
Frustratingly slow load times hampered user experience.
02
High Data Volume
Managing a massive amount of data strained performance and scalability.
03
Lacking AI Adoption
Missed opportunities for personalization and efficiency due to no AI.
04
Limited API Access
Siloed systems and workflows due to a lack of crucial API integrations.
05
Responsiveness Issues
Inefficient code increased page size, resulting in longer load times and a suboptimal user experience.
06
Too Many Add-Ons
Numerous third-party modules caused conflicts and performance issues.
07
Marketing Bottlenecks
Websites weren't effectively turning visitors into customers and achieving goals.
08
Workflow Inefficiency
Poor design and user experience made the website difficult for visitors to navigate and explore.
The Strategic Approach
Hidden Risks of Cloud Migration
Migrating to Adobe Commerce Cloud wasn’t just about switching platforms—it was about preserving everything Becker Shoes had built over decades. The real challenge lay in:
- Transferring massive volumes of critical data with zero loss or corruption
- Reconnecting essential third-party systems like CRMs, ERPs, and analytics tools
- Preserving custom-built functionalities vital to daily operations
To enhance performance and long-term scalability, Kinex Media incorporated Hyvä Enterprise modules during the platform migration. This helped streamline frontend performance, reduce page load times, and support advanced capabilities like intelligent search and improved B2B experiences—setting up Becker Shoes for a faster, more flexible eCommerce future.
Built for Speed, Stability & Scale
We didn’t just migrate—we rebuilt the engine. Kinex Media restructured Becker Shoes' digital foundation to deliver long-term value:
- Custom tools and modules rebuilt for performance and reliability
- Optimized workflows that enhanced system efficiency and uptime
- Scalable infrastructure ready for future integrations and traffic growth
- Improved Live Search functionality that enhances the customer’s search experience, making it faster and more intuitive
- Enhanced image quality to showcase products in the best light, improving visual appeal and customer trust
- Integrated Reviews and Ratings to foster trust and drive conversions by leveraging customer feedback
The result? A rock-solid platform that’s fast, flexible, and built to keep up with ambition.
Designed to Convert
Once performance was dialed in, the focus shifted to user experience. Kinex Media made sure the storefront wasn’t just functional—it was built to sell:
- Lightning-fast load times that keep shoppers engaged
- Responsive design that adapts flawlessly to every device
- Streamlined navigation that leads users straight to purchase
- Live Search to instantly connect customers with what they’re looking for, reducing bounce rates
- High-quality images that make products pop and engage potential buyers
- Ratings and Reviews that build trust and encourage purchasing decisions
The outcome? A customer journey that’s smoother, faster, and more rewarding - turning clicks into conversions.
Powering Holistic Growth with Seamless Adobe Commerce Cloud
For Becker Shoes, our Adobe Commerce Cloud migration sparked significant online growth, powered by advanced reporting for deeper insights. We engineered a lightning-fast website that dramatically improved user experience and SEO. Targeted marketing through Klaviyo, Meta, and Google Ads expanded their reach, while streamlined operations strengthened their omnichannel presence. Customers now enjoy instant loading, effortless browsing with smart product suggestions, and consistent brand interaction—leading to increased sales and a stronger, more successful business. Ongoing technical collaboration with HYVA Enterprise continues to support Becker Shoes’ evolving infrastructure needs.
Technologies
The Key Metrics
Ecommerce Growth Areas
- UI/UX: Faster load times and visuals create a smooth, intuitive flow across all devices.
- Engagement: Site speed and design updates led to 22% more user interaction and time spent.
- Conversion Rate: A better experience resulted in a 47% increase in completed purchases.
- Orders: Improved UX and engagement drove a 52% month-over-month rise in total orders.
- Bounce Rate: A consistent, optimized layout helped reduce bounce rates by 26% overall.
- Revenue: Overall revenue surged by 72%, marking a significant boost in performance and growth.
Unlock your Adobe Commerce store’s untapped potential in Canada. Partner with Kinex Media’s Certified Experts for scalable growth, seamless performance, and a winning competitive edge.
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