Is Your SEO Strategy Built for 2025?

With search rapidly evolving and AI now shaping how users discover content, leading digital brands are rethinking their SEO approach. That’s where Adaptive Ecommerce Optimization (AEO) comes in—built for visibility in the post-SERP world.

In this Starter Edition Playbook, we break down the key components of AEO that are helping future-ready brands improve rankings, gain trust from search engines, and create machine-friendly content that performs.

This Guide Explores how to:

• Adapt your content for AI by using entities instead of keywords, and structuring data for better understanding
• Build search engine trust through smart schema, PR mentions, and machine-readable formats
• Test, measure, and refine your AEO efforts with visibility-focused metrics and entity mapping