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AEO Mastery for Kotak Law
with Kinex Media
Enhance Your Legal Success with Kinex Media’s AI-Driven Visibility Solutions for Unmatched 2025 Search Dominance.
The Kotak
Law Legacy
Kotak Law is a leading personal injury and disability law firm in Toronto dedicated to securing fair compensation for its clients. They offer legal services focused on these cases:
Denied disability benefits
Slip and fall injuries
Car accidents
Chronic pain
Why AEO Matters?
AEO matters for everyone in the industry right now. It's Google’s way of directly answering user questions, reducing CTR. However, when your content or website appears in AEO snippets, it increases visibility, particularly in competitive industries like personal injury law.
What are the Roadblocks to AI Snippet Visibility?
All these issues became a roadblock for Kotak Law’s AEO and AI visibility. But here’s how we at Kinex Media strategized their success!
01
High Competition
Personal injury lawyers frequently encounter significant challenges related to the visibility of their online content. Keywords like “Toronto personal injury lawyer” are particularly competitive, making it difficult for firms to stand out in search engine results.
02
Content Gaps
The website's content lacked concise, question-driven elements, which are essential for achieving a prominent ranking in AI-driven search results. This absence of clearly formulated queries limits its effectiveness in engaging users, reducing its visibility.
03
Technical SEO Gaps
Kotak Law was struggling to keep pace with its competitors, who were consistently outshining it in the digital landscape. The firm’s website suffered from noticeably sluggish loading times, which frustrated visitors and contributed to higher bounce rates.
04
UX Issues
One might think UX issues don’t matter that much, but that’s not the case. A good user experience is essential. Kotak Law’s website struggled with a complicated navigation menu, unresponsive design elements, unclear CTAs, and more.
Crafting the Path to AI Overview Excellence
Kinex Media develops a targeted and effective strategy to position our clients’ law firms in Google’s AEO and LLMs. Wondering how? By combining content, structured data, schema markup, technical, and UX improvements, we developed AI and AEO-specific tactics that not only helped them gain visibility but also attract new clients.
Content Optimization
In order to rank in AEO and AI, we create content that’s reader-friendly, concise, and clear. Content that’s direct, clearly answers user queries (e.g., “How to hire the best personal injury lawyer”), keeps information relevant, and utilizes the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) concept.
Structured Formatting
Structured formatting is essential, allowing us to organize and present content on your webpage in a clear and easy-to-understand manner, in accordance with AEO and AI standards. This includes using headings (H1, H2, H3, etc.), creating bullet points and numbered lists, organizing content into various sections, adding tables and more.
Technical & UX Fixes
Another effective strategy is to address all the technical and UX issues. Reducing mobile load time to under 2 seconds, enhancing mobile responsiveness for seamless browsing, and streamlining navigation to improve user experience. When technical and UX issues are fixed, bounce rates can be reduced. Our aim is to ensure that every update enhances user experience.
Ready to dominate Google’s AI Overview like Kotak Law?
Contact Kinex Media today to transform your search visibility!
Turning Strategy into Tangible Results
Here’s how we applied for a 3-month plan to deliver measurable results that changed Kotak Law’s whole online presence:
01
Month
SEO Audit and Content Update
We conducted a comprehensive SEO audit to identify AEO Roadblocks by assessing the site’s SEO, on-page elements (e.g., titles, meta descriptions, headings), technical performance (e.g., site speed, mobile usability), and content quality. We rewrote the content with a focus of ranking on AEO. Rewrote content to answer common user questions directly.
02
Month
Technical & UX Enhancements
Our goal was to fix technical and UX issues, so we implemented schema markup across the site, increasing snippet eligibility. We added schema markup for FAQ, article, and local business. AEO prioritizes sites with strong technical performance, so our team addressed technological issues as detected in Month 1’s audit for a better user experience.
03
Month
Optimization & Monitoring
The goal was to track AEO performance, refine content based on data, and enhance UX to sustain visibility and engagement. We monitored AEO performance using Google Search Console and adjusted the UX based on Hotjar insights, resulting in a reduction in bounce rates and an increase in time on page. AEO favours pages with strong user engagement metrics.
Tools Behind Our Winning Strategies
The Results That Speak for Themselves
Google AI OVERVIEW
" Disability Lawyers "
Google AI OVERVIEW
" Denied Disability Lawyers "
Google AI OVERVIEW
" Short Term Disability "
Google AI OVERVIEW
" Chronic Pain Disability Claim "
Google AI OVERVIEW
" Personal Injury Law "
Google AI OVERVIEW
" Stress Leave Ontario "
Google AI OVERVIEW
" Ontario Minimum Wage 2025 "
Copilot AI OVERVIEW
" Long Term Disability Lawyers Toronto "
Copilot AI OVERVIEW
" Injury Lawyers Mississauga "
ChatGPT AI OVERVIEW
" Mississauga Injury Lawyers "
ChatGPT AI OVERVIEW
" Personal Injury Lawyers Mississauga "
Gemini AI OVERVIEW
" Long Term Disability Lawyers in Mississauga "
Gemini AI OVERVIEW
"Short Term Disability Claim in BC "
Measurable Milestones: Results That
Drive Success for Kotak Law
Quantifiable Outcomes from Kotak Law’s AEO Journey
Kotak Law
Beyond the Case Study: What’s Next?
Kotak Law is a shining example of Kinex Media’s ability to transform online visibility through Google’s AI Overview (AEO). But Kotak Law is just one of many success stories. Our expertise in AEO and SEO strategies has driven results for numerous clients across various industries, including legal, e-commerce, healthcare, and more, helping businesses of all sizes dominate the search landscape in 2025’s competitive environment. Here’s what we learned from Kotak Law, what’s next, and how we can help your business thrive.
Concise Content Wins: Providing short, direct answers to user questions is key to AEO rankings.
Schema Markup is Essential: Structured data signals relevance to Google’s AI.
E-E-A-T Builds Trust: Expert-authored content boosts authority in competitive industries.